How to Grow on YouTube: The Basics
Hello, everyone! I want to share some insights I found on the internet about growing a YouTube channel. Many of these tips might seem obvious, but they bear repeating because knowing and doing are two different things. This guide focuses on the essentials: the idea, the content, packaging, and retention. Master these four elements, and everything else will fall into place.
The Idea
- Excitement: Ask yourself, “Am I excited about this? Would I watch a video like this?” If you’re excited, others will be too.
- Originality: Every idea has been done before, so don’t stress about being original. Focus on making content that excites you and do it in your unique way.
- Passion: Avoid creating content “just to make it.” If you’re not passionate about your ideas, you’re likely not on the right track.
The Content
- Skills: Learn the basics of video-making, including editing, pacing, performance, design, and videography.
- Comparison: Compare your work with creators you admire. Strive to match their quality without letting it discourage you.
- Improvement: Constantly seek ways to improve your content. Communities and resources can be invaluable in this journey.
Packaging (Titles & Thumbnails)
- Importance: Titles and thumbnails are crucial as they get people to click on your videos.
- Effort: Put as much effort into your titles and thumbnails as you do into your videos. Plan them from the start and revise until they are perfect.
- Tips for Titles: Titles should be short, simple, and intriguing. Avoid overly specific or generic titles.
- Tips for Thumbnails: Thumbnails should be high-contrast, with bright colors and minimal text. Human faces making expressive emotions are particularly effective.
Retention
Retention can be divided into two parts: grabbing attention and keeping it.
Grab Their Attention
- Deliver Quickly: Ensure your video delivers on the promise made in the title and thumbnail as soon as possible. Get to the main content immediately.
- Engage Fast: Make the first few seconds of your video captivating to prevent viewers from clicking away.
Keep Their Attention
- Editing: Keep your video visually interesting with a variety of shots, graphics, and fast-paced editing. Cut out unnecessary footage.
- Storytelling: Structure your video like a story with a clear beginning, middle, and end. Good storytelling keeps viewers engaged.
Final Thoughts
- Practice: Research and practice are key. Even top YouTubers are constantly improving.
- Balance: Sometimes creative vision takes precedence over strict adherence to these rules, and that’s okay. Find a balance that works for you.
- Perseverance: Growth takes time and effort, so stay committed and keep learning.
I hope these tips inspire and help you on your YouTube journey. Feel free to ask any questions!
